Email Marketing

E-mail marketing is a form of direct marketing which uses E-mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every E-mail sent to a potential or current customer could be considered E-mail marketing. However, the term is usually used to refer to:
  1. Sending E-mail messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business
  2. Sending E-mail messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately
  3. Adding advertisements to E-mail messages sent by other companies to their customer

 Advantages of E-mail Marketing

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