Thinking of popular brands like Safaricom, Equity Bank,
Jumia, Sportpesa, Tuskys, Cocacola just to name a few, this where we most think
when word "brand" is mentioned. There is more to branding than spending a
lot of Kenya Shillings or Dollars to create a global recognition for
brand like this large companies.
In todays connected world, you meet
business products, promotional messages and advertisement in almost
every channel.Let us take two examples for this case. Shabiki.com a
recent entrant betting company in Kenya carried a massive advertisement
on local media. This is similar case to Viusasa of Royal Media, you
could get the advert almost after every 20 minutes. In such a clustered
marketplace, how do you stand to create a positive image of your
business with the right audience.
This were Professional branding services play a important role.
What are branding Services?
you are thinking of business name, name for a new product, service or
logo, you need to create something unique that will differentiate your
product from your competitors. Branding is about understanding the
attributes that your target audience appreciates in a business and
blending your business values and personalities with these attributes.
The idea is to project what your business is all about in a way that
would connect with your target audience.
Our featured Branding Services include:
- Business, product or service name selection
- Developing a brand identity usage guidelines
- Brand Messaging statements
- Brand marketing and promotional strategy
- Presentation design
- Logo design
- Brochure and Stationery design
- Vision and Mission statement
- Packaging and product design
Why do you need professional branding services?
business owners may ignore branding their service or product terming it
as it as "does not matter". By the time reality dawns on them, the
damage is done. You do not get a second chance to make first impression.
to marketing and branding experts, the value of a company products and
services are measured by presentation of the brand . Customers will
judge the value of your business by how they perceive your brand.
are very prejudiced when it comes to comparison shopping. Sure, they
want quality services and excellent product. They also want it to be
wrapped in a nice package. Consistent is another quality that can not be
business strives to be unique having unique products or services for
recognition by target market. Choose that step of creating a
differentiator and that where professional branding services come in.
If your goal is to gain more clients or leads, do not hesitate to